We are a non-profit animal rights and planet conservation organization, that promotes a new vision for planet Earth and all of the beings who live on it:
a vision in which human and non-human animals share this planet in peace and harmony! We believe that this Earth belongs to ALL who live on it, and they should be able to share its resources equally. The human race, instead of dominating and harming all the other species, and the planet itself, should take full responsibility and protect them. Since it's our planet, and theirs too!
Humans' domination over the Earth and everything in it is overbearing and all-encompassing: we use and abuse all other animals forms, plants, the air, the land and the sees. As part of this domination, we have constructed well-oiled industries to use animals, their body parts and their secretions for every one of our needs, from food to clothing to household products to medicines to so called entertainment. This total reliance on animals - which is the main cause for droughts, air and water pollution, human hunger, human diseases, and of course animal suffering - is based on the premise that animals are "resources" just like land, air and water, and were "put on this planet" for that purpose: to serve human needs.
But we think otherwise. We claim that animals are fellow neighbors sharing this planet with us, and all animal species, like all human races, were "put on this planet" for their own sake. They have the right to live their lives, free of human dominance, as they see fit. And the only way for the human race to save itself, and Planet Earth, is to change its premise and adopt a plant-based, or "vegan", lifestyle. In the words of Donald Watson: "a philosophy and way of living which seeks to exclude all forms of exploitation of, and cruelty to, animals for food, clothing, or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals, and the environment".
In our vision, decades from now, no animal will be "farmed" or kept in confinement against their will. No animal will be used by humans, for any purpose, and all animals will be left to live their lives on their own terms, with their families and offspring. Instead of "factory farms", there will be animal sanctuaries everywhere, which will care for former "farm animals" for the rest of their lives. If they choose so. The rest of them will have the choice to live in nature, unharmed by humans, as nature intended in the first place. All of them, and we, will share nature's resources equally. This may sound like a utopic ideal, but John Lennon has said it better: "You may say I'm a dreamer, but I'm not the only one. I hope some day you'll join us, and the world will live as one."
We promote this vision through the following projects which we produce in the US and around the world (click to see):